Introducing KLEOS

As we continue the global expansion of our brand, we are proud to introduce KLEOS – our own-brand range of luxe toiletries. Part of our changing room experience and set to be retailed from our network of stores and online shop, KLEOS is underpinned by environmentally friendly ingredients, sustainable packaging and signature scents, while being free from harsh chemicals.

In collaboration with Natural Spa Factory, KLEOS was designed to further enhance our brand proposition for our customers and franchise partners creating a new component to our in-store experience and a further ancillary revenue line by bolstering our onsite retail proposition. The range includes hair care, body wash and skin care range.

The name KLEOS is derived from Greek Mythology and refers to renown or glory following great deeds in battle. This felt like a natural fit for our community of workout warriors who give it their all in our signature 45-minute HIIT classes. Our ethos for our workout experience is ‘Prepare, Sweat, Recover’ so being able to introduce KLEOS into the ‘Recover’ phase, with sumptuous, revitalising scents of fig and vanilla, was a natural next step for our brand.

KLEOS has been rolled out across our network of global stores as part of our changing room experience and will form part of our on and offline retail proposition in late Q2 2021 with a dedicated ecommerce platform.

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