Seven Openings in One Month
October has been an extraordinarily busy month for the TRIB3 and PILAT3S brands, with seven exciting studio openings across Europe and Central America, bringing our innovative fitness experiences to new cities and countries.
TRIB3 & PILAT3S Costa del Este: Panama’s First Multi-Boutique Studio
For the first time, TRIB3 and PILAT3S have crossed into Panama, opening a multi-boutique studio in Costa del Este, Panama City. Located on the 7th floor of the PH Times Square Center building, the studio offers the best of both worlds with the high-intensity TRIB3 workout alongside the PILAT3S Reformer experience. This expansion is a landmark for both brands as they continue to grow globally.
PILAT3S at TrainMore Oosterdok: PILAT3S with a View
PILAT3S has opened its second Boutique-in-Gym (B.I.G.) studio in collaboration with Urban Gym Group early October, within the TrainMore Oosterdok club in Amsterdam. This location offers a distinctive scenic experience, where members can engage in the PILAT3S immersive experience while enjoying panoramic views. Designed to deliver a balanced combination of tranquillity and intensity, this B.I.G. format provides an elevated Pilates experience in Amsterdam city.
TRIB3 Oeiras: Portugal's First Boutique-in-Gym
TRIB3 made its official debut in Portugal on October 5th with the opening of its first B.I.G. inside the Holmes Place Oeiras Club, located in Lisbon. This milestone brings the ultimate HIIT experience to the Portuguese fitness market by integrating its cutting-edge product into a Premium chain like Holmes Place. This opening marks the beginning of TRIB3's expansion in Portugal, with more locations to follow.
Our Spanish Master Franchise continues its regional expansion with the launch of two new studio locations - TRIB3 Gran Via, a dual-studio boutique featuring both the TRIB3 HIIT and PILAT3S experiences, followed by the standalone TRIB3 Sant Gervasi which is the second studio of this franchise investor group. These openings mark the continued growth of the TRIB3 in Spain and the momentum is set to grow, as the team prepares to support Anna Lewandowska in her upcoming EDAN multi-boutique launch next month which will include both TRIB3 and PILAT3S.
TRIB3 Executive Chairman commented on the October performance, “opening seven studios across four countries in one month was a good test of our capabilities to scale. The challenge for early-stage franchise businesses is being able to scale effectively and we are pleased with the progress being made. With further important opening milestones in November, we expect to achieve our goal of completing the year with 34 studios in operation and a healthy pipeline already in place for 2025”.