The secret of
TRIB3 Goya’s success
Business partners Lorena Gimenez and Mario Minuesa were looking for something different, special and unique in selecting their fitness franchise and were immediately drawn to TRIB3 after experiencing the workout first-hand.
Having selected TRIB3 following their workout at Cuzco, another Madrid-based TRIB3 store, Lorena and Mario faced opening in the midst of the covid-19 pandemic with fit out completed at the peak of the first wave of restrictions.
When it comes to the challenges of opening a store during a pandemic, Lorena says that, although it was definitely difficult, they’ve been able to grow their community by respecting safety measures while maintaining TRIB3’s unique workout concept and inherent social connection.
Lorena says that the first two months of opening their first franchise were really positive despite the uncertainty, because the community they cultivated felt so special. A lot of passion and hard work made it possible to see great, early results with the store achieving cash breakeven by its second full month of trading.
“The uniqueness, the brand, the experience and the top-notch workout is what sold us.”
“The uniqueness, the brand, the experience and the top-notch workout is what sold us.”
– Lorena Gimenez
Lorena advises new franchise owners to believe in their business, to adapt, to be creative and to keep moving forward, adding that the support and experience of the TRIB3 franchise team have been fundamental to TRIB3 Goya.
“We value the collaboration with the wider franchise partner network at TRIB3 and the support teams as we’re able to exchange experiences and learn from each other along the way.”
Ultimately, Lorena feels that running a business like TRIB3 is so rewarding as there are always things to do and you never stop learning. “It means you are constantly innovating, improving the experience and building relationships with different types of people.”
Industry experience
The TRIB3 support team have decades of sector experience so you don’t have to be from the industry to start your TRIB3.
Fast breakeven
Our unique volume boutique model and highly curated brand allows for quick, effective results, even with distancing measures.
True partnership
The TRIB3 support team have decades of sector experience so you don’t have to be from the industry to start your TRIB3.
Find out more about owning a TRIB3. Take over the city.