TRIB3 (HIIT) Studios and PILAT3S (Dynamic Reformer) continue to expand with Boutique-in-Gym (B.I.G.) models, which integrate boutique studios within existing gym brands.

The B.I.G. model has already been proven successful in Amsterdam with the Urban Gym Group (UGG), where TRIB3 studios have been incorporated into T rainMore gyms, and PILAT3S into Clubsportive. UGG elected to include unlimited access to these boutique offerings in their membership fees as part of their strategy to add value to their membership further building around their central proposition of “Train More, Get More”.

Neil Randall, CEO at Urban Gym Group, shares: “Our successful partnership with TRIB3 has already given us great confidence in PILAT3S. With our commitment to providing members with products and services that enhance their overall well-being and health, partnering with PILAT3S as a pilot program was therefore a natural choice. We've seen members embrace the product, seamlessly incorporating it into their exercise routines, regardless of their fitness level or experience. The PILAT3S program is specifically designed to break down the barriers and stereotypes often associated with Reformer Pilates. Given the near 100% occupancy rate of our classes, we’re excited to expand this offering to other clubs. Certifying new trainers with the PILAT3S Academy is a relatively quick process, without compromising quality, making PILAT3S a perfectly scalable solution within UGG.”

In addition to the competitive advantage from an enhanced member experience and increased member lifetime value, the studios are also available to purchase for aggregators and non-members resulting in new revenue streams and profit centres. This flexibility makes the PILAT3S B.I.G. a particularly appealing model.

In Portugal, the recent launch of a PILAT3S B.I.G. at Holmes Place in Porto has gained rapid traction, showcasing the model’s broad appeal, effectiveness across different markets and success with a different hybrid business model. Holmes Place is offering limited access to the dynamic reformer boutique with increased access available through their Premium Membership Plans and through add-on services. The additional revenue streams are making for a rapid return on investment in addition to enhancing the exclusive status of a Holmes Place membership.

Encouraged by the success in Porto, Holmes Place announced earlier this week the opening of the first TRIB3 studio in Portugal within its Oeiras Club. This new B.I.G. is a milestone in TRIB3's expansion and marks the beginning of a significant growth in the Portuguese market.

“The B.I.G. model gives gym operators a distinct advantage by offering something truly unique and scalable” says Jonathan Fisher, Executive Chairman of TRIB3. “By incorporating TRIB3 and/or PILAT3S workout experiences, clubs can significantly enhance their offerings, draw in new members, and improve retention rates, all while maintaining a competitive edge.”

Are you an operator interested in elevating your gym experience with the Boutique-in-Gym model?

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