On 5th October, TRIB3 opened its first Boutique-in-Gym (B.I.G.) studio within the Holmes Place Oeiras Club in Portugal.

This 30-spot studio offers the brand’s immersive workout experience, featuring heart rate tracking technology, synchronised sound and lighting – designed to enhance every workout session.

The debut will also feature TRIB3’s exclusive Rewards program, where members can earn even more benefits based on their workout performance – the more SWEAT Points earned, the more benefits members can redeem.

“This opening marks a significant milestone in TRIB3’s expansion into the Portuguese market” highlights Jonathan Fisher, Executive Chairman of TRIB3. “The B.I.G. model provides gym operators with a unique and scalable advantage; integrating the TRIB3 workout experience allows operators to elevate their fitness offerings, attract a broader membership base, and boost retention, all while staying ahead in a competitive market."

Are you an operator interested in elevating your gym experience with the Boutique-in-Gym model? Get in touch !